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Brand Description

Designed By The Streets is where survival turns into strategy, and creativity becomes currency. Born from real-life experience and built inside the culture, we create fashion, art, and technology that translate street knowledge into tangible opportunities.

From statement apparel to augmented reality experiences, every piece is designed to teach, inspire, and activate. This isn’t just clothing, it’s a system. A language. A blueprint for turning hustle into ownership.

We don’t just reflect the streets…
we redesign them.

Mission Statement

Our mission is to empower individuals to transform street knowledge into economic power through fashion, technology, and education.

We aim to bridge the gap between hustle and business, creativity and structure, survival and ownership by creating products and experiences that teach real-world skills in a way the streets understand.

We are here to:

Turn ideas into income
Turn creativity into business systems
Turn culture into ownership

Founder Bio (Tone The MoveMaker)

Tone The MoveMaker is an artist, entrepreneur, and community leader who turned lived experience into a blueprint for transformation.

Born and raised in Chicago, Tone’s early life was shaped by the realities of the streets. After being involved in that lifestyle, he made a conscious decision to change direction, stepping into the workforce at McDonald's, where he spent seven years learning the foundations of business operations. His journey led him to Hamburger University, where he gained hands-on experience managing and scaling multi-million dollar systems.

Determined to expand his knowledge beyond traditional paths, Tone immersed himself in the business world by independently attending courses and events at Iowa State University, studying entrepreneurship, systems, and strategy from the outside in.

Today, as the founder of Designed By The Streets and a Program Manager for youth initiatives in Des Moines, Tone is on a mission to teach the streets how to build, not just survive. Through fashion, storytelling, and innovative experiences, he translates real-life lessons into tools for the next generation.

His message is simple but powerful:
“We Make Art Out Of Life… Then Bring The Art To Life.”